Newsletter
You pick products (from your catalogue, from a shop link or from your own photos), add one sentence about the point of the send - and get a finished email: subject, intro, product cards and the call to action. Then you arrange it in blocks, watch the live preview and send it or schedule a time.
What it is for
- Who it is for: people who send regularly and do not want to design the layout every time.
- Use it when: you have products to show and know why you are writing - the system does the rest.
- If you want to publish the content on your website instead of emailing it, use the Blog & SEO module. Graphics for the send are made in Email and blog graphics.
Info
Issues prepared in the previous builder open here normally. Blocks the new editor does not support are shown as "block from the previous builder" - they stay in the email untouched, they just cannot be edited here.
Before you start
- Permissions: preparing an issue - a role allowed to use services; approving and sending - a role allowed to approve.
- Module enabled: "Newsletter" must be active for your company.
- Sending provider: for the email to actually go out, your company needs a connected sending account or sending through its AtomStore shop. The WebImpact team sets it up - ask via Report in the top bar.
How to prepare a send
- Open Newsletter from your company menu.
- Pick the products. Click Pick from company catalogue - a window opens with the whole range: search by name, code or EAN, filter by category and availability, tick up to 12 items at once and confirm. Each item's description and technical attributes go into the email straight from its record, so nothing is made up. The list shows only this send's products - every new send starts empty, and products from earlier sends do not come back on their own (pick them from the catalogue again if you want them). You can also paste shop links, or turn one of your own generated photos into a product (that is the route for material made in the graphics modules).
- Write one sentence about the goal of the send (e.g. "end-of-season sale, we want traffic on the site by Friday").
- Choose the subject line: let the system write it, type your own, or pick one of the five suggestions that appear while you write the goal.
- Click Prepare send. The copy is produced first, then the graphics.
- Fix the email in the block editor: dragging (or the ▲/▼ arrows) changes the order of the sections, you can switch off the ones you do not need and edit the copy. You can also replace the header logo for this one issue only and drop in a banner - from the library, uploaded from your disk, generated for this campaign, or picked from your company photos if we have connected your own photo library. The same route also places a photo inside the body of the email.
- If a piece of copy does not sit right, click Rewrite next to it - the system rewrites that one fragment and leaves the rest of the email alone.
- Check the preview on the right - it is the same layout the recipient will see.
- Approve the issue. Approving freezes the look of the email: from that moment the provider gets exactly what you accepted.
- Send now or schedule a time and choose the recipient list. You can send a test to your own address first.
- Shop on AtomStore? If the WebImpact team has switched sending through the shop on for you, choose the AtomStore shop channel in the Schedule send window, then a recipient group and a time: Send now or a date and a full hour (Polish time). The newsletter is created in the shop right away as an inactive draft and stays inactive until the chosen moment, when the shop activates and sends it. Do not activate the draft by hand in the shop panel - our panel sends it on time, and a manual activation could produce a second email. You can cancel the send until then - the email will not go out and the draft stays in the shop inactive; once it is activated the send cannot be stopped. A test through AtomStore goes to the team's test segment.
- After the send, the issue shows statistics (delivered, opens, clicks). Some providers push them automatically; if you see zeros, click Refresh statistics.
Fields and options
| Field | What it does | Format / limit | Default | Required |
|---|---|---|---|---|
| Products | What the email shows | catalogue selection or links | - | yes |
| Goal of the send | One sentence: why you write and what should happen | short text | - | yes |
| Subject line | The title in the recipient's inbox | text or a pick from suggestions | written by the system | no |
| Send language | The language of the whole email, buttons and footer included | Polish, English, Spanish, French, German | Polish | no |
| Recipient list | Who the send goes to | a list from the provider account | your company default | yes (to send) |
| Time | When the email should go out | date and time | immediately | no |
| Recipient group (AtomStore) | Who the shop sends the newsletter to | list set up by the WebImpact team | the company's default group | yes (to send through the shop) |
| Time (AtomStore) | When the shop activates and sends the newsletter | now, or a date and a full hour (Polish time) | tomorrow, 10:00 | yes (to send through the shop) |
| Opening graphic | Where the banner comes from: drawn for this campaign or a ready company photo | picked while building the email | drawn | no |
| Photo in the body | One photo from your company library placed mid-email | on / off | off | no |
Limits and notes
- Monthly limit: every prepared issue reduces your company's monthly limit.
- Approving freezes the look. Withdrawing the approval deletes the frozen version - and it cannot be done while a scheduled send is already queued for the issue.
- The test goes to your address, not to one typed into a form - this protects the sender's reputation.
- Sending through the AtomStore shop: the test goes to the team's test segment (not to your address), and the panel shows no statistics for such a send - the shop does not provide them.
- The discount code is off by default. A code that does not exist in the shop is a mistake the company hears about from its recipients.
- For languages other than Polish the product names have to be written in that language - otherwise the email goes out with Polish names.
Note
A send cannot be undone. Before you approve, check the subject, the prices and the unsubscribe link - this is the only moment when anything can be fixed.
Common problems
| Symptom | Cause | What to do |
|---|---|---|
| I cannot find my issue | It is still being assembled | Wait - an issue in progress shows on the list with a status |
| I cannot schedule a send | No connected provider or list | Ask the WebImpact team to connect a sending account via Report |
| I cannot withdraw the approval | A scheduled send is already queued | Cancel the scheduled send first |
| Email in another language, Polish names | Products have no names in that language | Fill in the product names in the chosen language |
| The “AtomStore shop” channel says the connection or the groups need attention | The shop connection or the team's settings need fixing | Contact the WebImpact team via Report |
| The AtomStore channel says the unsubscribe tag is missing | The team has not set the AtomStore unsubscribe tag yet | Contact the WebImpact team via Report; until then only the test works |
| A message says the shop could not find the newsletter from the previous scheduling | The draft may have been deleted in the AtomStore panel | Check the newsletter list in the AtomStore panel. If it is not there, click Create anyway and schedule (or Create anyway and send now); if it is, do not create a new one and contact the WebImpact team via Report |
| A send through AtomStore shows “Uncertain result” | The shop did not confirm the activation | Do not schedule it again - the WebImpact team will check with AtomStore whether the email went out |
Related pages
- Blog & SEO - the same content, but for your website instead of the inbox.
- Email and blog graphics - banners you can drop into the message.
- My products - the catalogue you pick products from.