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AI Avatar

Instead of booking a model and a studio every time you need a picture, you design a consistent AI character once and keep it. That avatar looks the same in every photo you make with it later, and you reuse it in other modules. Finished characters and their outfits wait for you in "My avatars".

What it's for

  • Who it's for: brands and creators who want one recognisable face across photos and videos, without repeating photo shoots.
  • Use it when: you need a consistent character that returns on many materials — designed once, then dressed in different outfits.
  • If you want to drop a finished avatar straight into a setting or a video, go to Lifestyle – with avatar and Avatar video — both pull the character from here.

Info

An avatar built from photos of a real person needs consent. Before saving, a separate window asks you to confirm that the person is an adult and agreed to their likeness being used.

Before you start

  • Permissions: a role that can use services (member and up).
  • Module enabled: "AI Avatar" must be active for your company. If it's not in the menu, contact your WebImpact manager.
  • What to prepare: for an invented character — an idea of the look (one sentence is enough). For a character from a real person — one to three face photos plus one full-body photo.

How to build an avatar

  1. Open AI Avatar from your company menu.
  2. Choose the path: an invented character (design from scratch) or from a real person (upload face and body photos and confirm consent).
  3. For an invented character, describe the look in one sentence — the rest of the fields (gender, age, height, skin tone, hair, eyes, face shape, build) fill themselves in, and you only correct what doesn't fit.
  4. From three face proposals, pick the one that fits. It becomes a set of shots — front and both sides — which is what keeps the character recognisable later. Either side shot can be generated again, or you can go back and choose a different face.
  5. From that set of shots comes a full-body photo in a simple, plain outfit. Give the character a name and save it.
  6. (Optional) Add outfits: upload a photo of a whole look, describe it in words, or supply single pieces of clothing. The face and the build stay untouched.
  7. The finished character and its outfits land in "My avatars" — view, rename or delete them there.

Wskazówka

First time here? Launch the Tour (the "?" button in the panel) — it walks the screen step by step. This page covers what the Tour doesn't: every field, limits and troubleshooting.

Fields and options

FieldWhat it doesFormat / limitDefaultRequired
PathInvented character or from a real personchoiceyes
Face photosThe basis for a character from a real person1 to 3 photosyes (real-person path)
Body photoCaptures the body build1 photoyes (real-person path)
Description / traitsThe look of an invented characterone sentence or trait fieldsemptyyes (invented path)
Face choicePick the face from three proposals1 of 3yes
NameFinding the character in "My avatars"textyes
OutfitsMore looks on the same characterphoto, description or clothing piecesemptyno

Limits and notes

  • Only saving counts against your monthly limit: a saved character and each saved outfit. Previews along the way (face proposals, extra shots) are free.
  • Timing: each stage usually takes several seconds — give it a moment and keep the window open.
  • Consent for a real person: you cannot save the character without confirming the person is an adult and agreed to their likeness being used.
  • Reuse: you pick the avatar in the "Lifestyle – with avatar" and "Avatar video" modules, if they're switched on for your company.

Common problems

SymptomCauseWhat to do
"Monthly limit exceeded"Company limit used upWait for the new month or ask your manager to raise the limit
Module not in the menuService not active for the companyAsk WebImpact to enable "AI Avatar"
Can't save a real-person characterConsent not confirmedTick the confirmation of adulthood and likeness consent in the window
Character looks different across photosA saved avatar wasn't selectedIn the target module, pick the character from "My avatars" instead of uploading new photos
Avatar missing from the list in another moduleThe character wasn't savedGo back to AI Avatar, give it a name and save the character

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